BRAND 
Arroba

CHANNELS
Banners, newsletters, emailing influencers, twitter

URL
www.unacoloniaparatuex.com

BRIEF DESCRIPTION
From Arroba we launched a campaign to celebrate Valentine’s Day a different way: by remembering our exes. 

PROJECT
We’ve created Jo’dete, a fragrance made especially for exes, who were responsible for causing heartbreak.
Through the website www.unacoloniaparatuex.com, users could share their bad experiences and buy the fragrance “Jo´dete”. All proceeds went to various social causes on www.donativo.org.