In collaboration with the Organización Nacional de Transplantes, pharmacy and as part of the 12 Meses project, Mediaset launched “Eres perfecto para otros”, a campaign to help increase the number of organ donations.
During the first stage of the campaign, we developed a microsite, complete with display advertising, which was accessible from both deskop PC’s and mobile devices. On this microsite, users could register for the donor’s card, understand donation conditions and find answers to frequently asked questions about the donation process.
One year later, after the success of the first stage (more than 100,000 registrations for the donor card), Mediaset chose us for the development of their website. We also created a virtual card through the ‘Soy Donante’ app, which allows users to carry their card with them on their mobiles and also offers additional information about organ donation and relevant news.